Wednesday, April 28, 2010

J. Cole - Who Dat

So J. Cole drops finally his first single and strangely, I'm kinda underwhelmed. I'll admit, I jumped on the J. Cole bandwagon early, not just due to his RocNation signing, but more due to the fact that his first two mixtapes had some dope album quality songs. Which is why the choice of this joint as a first single is somewhat puzzling. Cole is obviously talented. Look no further then his scene stealing appearances on Wale's debut & Reflection Eternal's latest. "Who Dat" doesn't really reflect how dope dude is.

Sure, it's a single so I didn't expect it to be too deep as far as the subject matter and as it is, it's a cool little song with a dope beat (co-produced by Cole and frequent collaborator Elite) that has a few sharp punches but for the most part doesn't require any heavy lifting from the listener. But as the second song most people have heard him on (Jay-Z's "A Star Is Born" being the first) this is an important look and I just don't see "Who Dat" setting radio request lines on fire, let alone selling any albums. I'm not counting light skinned Jermaine out just yet, but he's gonna need something more potent if he plans on catching up to his competition

And for the record...

Lights Please > We On > Who Dat

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